Over the last 15 years electronic cigarettes; or more commonly known as e-cigarettes or e-cigs, have been on the rise as a new trend in smoking. Many consumers believe that e-cigarettes provide a comparable flavor and feel to smoking. The e-cigarette heats an “e-liquid”, that once heated produces an aerosol / vapor that is inhaled by the smoker. The common term for this is called vaping. Although the majority of e-liquid does contain nicotine, there are some e-liquids that are available as nicotine free. E-liquids also come in a variety of flavors and are sold as pre-filled disposable cartridges, bottles or kits that the customer is able to make their own e-liquid. Vaping has been seen by many as a healthier alternative to cigarettes, due to the e-liquid not containing many of the poisonous chemicals that are in tobacco smoke. Since e-cigarettes are still a relatively new product, the long term health effects are still not known. There are a variety of reasons e-cigs are gaining popularity. Whether it is a consumer that is trying to quit smoking, trying to reduce some of the health risks associated with cigarettes or even save money, this new trend is on the rise.

One of the most important factors in maintaining a successful online e-cig / e-juice store is adhering to all of the regulations. Many of the laws surrounding e-cigs are similar online sales of tobacco and many were put in place by the FDA. The regulations and concerns implemented by the FDA help deter minors from purchasing tobacco and e-cigarette products online and require all customers to be of legal age to purchase the products. We highly recommend merchants to use an age verification tool that confirms that the customer is of legal age to purchase the product. These systems greatly reduce the chances of fraudulent purchases by minors. Another tool that can protect the merchant is knowing what countries are legal to ship to. The nicotine potency of e-liquid varies greatly and many countries tend to have their own laws in place for importing nicotine products based on its strength; or in some countries it is illegal. If you plan on having an international customer base, be sure to do the research on each specific country’s laws before-hand. Some require licenses or certificates; while others may refuse your shipment all together.

At Performance Card Service, we have numerous partner processors that support the e-cigarette and e-juice industries. Since we do not work with just one processor, we may be able to make you several offers for payment processing for your e-cigarette business. Aside from credit card processing, we also recommend merchants utilize our eCheck program as well. To get started, complete the form on our Contact Us Page and one of our staff members will reach out to discuss payment processing options for your business. Let us help place you with one of our processors to prevent your business from going up in smoke!

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